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Google Will Feature Ads On Its App’s Homepage—Report

Google has decided to start showing ads on its smartphone application’s homepage in a bid to boost up revenue collections. This move would be implemented worldwide and was declared on Tuesday, providing the company with a huge supply of advertising slots.

An ad gallery of around 8 images will also be placed in user search results, increasing avenues for ad placement.

Rocky revenue growth has prompted a few Alphabet investors whether services and websites like Instagram and Amazon are more successful at attracting online shoppers, turning advertisers from Google into them. However, Google executives stated that the new features were in response to user behavior and not competition.

Google is on a mission to make online shopping easier since most purchases occur in brief moments while using the washroom or watching TV, as per Oliver Heckmann, VP at Google. Mobile phones have changed the expectations people have from services like Google. The Discover feature will be responsible for displaying ads. It represents Facebook’s newsfeed, that lets users view links to videos, articles and other such content.

Google clarified that advertisements would only run on the mobile app on Tuesday, after stating that it would run all Discover-enabled platforms. Discover-based apps have been in testing since last year. Over 800M people were currently using the Discover feature every month.

Gallery advertisements are an attempt by Google to make their ads more visual in nature. Such ads are likely to gain more clicks, causing them to show up in many more results.

Google Shopping’s homepage would also begin to show personalized content, which is a search field for now, available in many countries currently. These changes were announced at a conference attended by advertisers. Delivery or in-store pickup orders would continue to be taken by Google’s shopping service.

David Lamy
David Lamy Author

David Lamy owns the Bachelor in Atmospheric Science Degree. He is associated with Industry News USA from last 2 years. With proficiency in his work, David obtained a strong position at Industry News USA and heads the Science section. “Weather forecasting” is the field of his interest. He bags total 5 years of experience in this field. Apart from his routine work, David loves to explore his cooking skills. He has participated in various cookery shows.

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